To coincide with the charity’s new ambition and brand refresh, you may spot Scotland’s Charity Air Ambulance’s (SCAA) new TV advert populating your screens.
Our 30 second ad features our refreshed logo and bold new ambition. That is, no one in Scotland should die because help can’t get there in time.
Our advert will be screened in between popular tv programmes including This Morning, Lorraine, Tipping Point, the news and many more over the coming weeks.
The timing of our advert campaign represents the growing demand on our service throughout Scotland and highlights our determination to reach everyone in the country who needs us.
Our crew operate 12 hours a day, 365 days a year, and in the winter months, ensuring they reach patients who may be exposed to the elements becomes a race against time.
The ad opens by placing the audience abruptly into the first instances of a medical emergency. Highlighting how quickly accidents can happen across the country.
With continued support from the public, SCAA’s pilots and highly trained medics make sure that life-saving medical support gets to seriously ill and injured patients in time to save their lives. Without donations we cannot get to seriously ill and injured patients in time to save their lives.